James Warrack | Email marketing and authentication

Hi, I'm James

People hire me because I keep things simple. No fluff, no jargon, no generic templates.

I have spent years in B2B email marketing, working with companies on their campaigns, their deliverability and the data behind both. Over time that work has grown into three services that tend to go hand in hand.

The data cleaning side came naturally. I was already cleaning and scoring prospect lists for email marketing clients, so I packaged it as a standalone service for any B2B company that wants better data, whether they are running campaigns or not.

BIMI certification is worth knowing about for the same reason. It is not just a marketing tool. When your logo appears next to every email your company sends, including the everyday ones from your team, it adds credibility with prospects, clients and staff regardless of whether you are running campaigns. And it is not just for large companies either. As long as your domain meets the authentication criteria, businesses of any size can get certified.

Main services

Cold Email Outreach

I run tailored outreach campaigns that actually reach inboxes. Clean data, well written emails and rock-solid deliverability. No tricks, no spammy gimmicks. Just thoughtful outreach that gets replies from the sort of clients you’d genuinely like to work with.

Cold email outreach →

BIMI Email Certification

BIMI works alongside strong email authentication to improve trust in the inbox. I set it up the right way, making sure your domain, logo and certificates are aligned so your emails not only land, but look credible when they do.

BIMI email certification →

Cold Email Outreach With Telesales

If you want to supercharge your outreach, I’ve partnered with a great telesales firm where we combine 30 years of combined experience to not only reach out with email, but to then follow up with telesales. This will put you ahead of 99% of your competitors and is ideal if you’re looking for aggressive growth.

Cold email + telesales →

Data Cleaning

Have a database or CRM full of old data? Merging new data in with existing? Whatever your issue, if you’ve got a lot of data and you’re proactively going after leads, you don’t want to waste your time on companies that went out of business 2 years ago or aren’t applicable. I can sort this for you by flagging the bad stuff and scoring the good.

B2B data cleaning →

Other services

Email Consultancy

Some people already have an email setup but want a bit of guidance. I can help with strategy, content, deliverability, GDPR checks and general best practice. Simple, clear advice that saves you the frustration of guesswork.

Newsletter/mailing lists

I set up and manage mailing lists for businesses who want to keep in touch with their audience but don’t have the time to do it properly. I handle the platform setup, automations, content planning and sending. You stay front of mind without needing to lift a finger.

Data cleaning done properly

Have you ever received an email that says something like, “Hey, I’d love to work with YOUR COMPANY LIMITED”?

We all have. And in that moment you instantly know you’re just on a list. No thought. No care. No idea if you’re even the kind of client they work with. It’s amateur and it screams lazy marketing.

When I run a campaign for you, every single company name is checked by a real person to make sure it reads naturally before it ever lands in your prospect’s inbox.

👍Bolt Recruitment
👎BOLT RECRUITMENT
👎Bolt Recruitment
👎Bolt Recruitment Limited
👎Bolt Recruitment - Solving All Your Recruitment Needs

The Boring Bits That Make a Big Difference

SPF

✓

DKIM

✓

DMARC

✓

If you’ve ever wondered why some cold emails sail into inboxes while others vanish into the spam abyss, these three are a big part of the answer.

They’re technical settings behind your domain that tell the likes of Gmail and Outlook, “Yes, this email is genuinely from us, not some dodgy impersonator.”

SPF checks that the server sending your email is allowed to. Read my article on SPF →
DKIM adds a hidden signature so mailbox providers can see it hasn’t been tampered with. Read my article on DKIM →
DMARC ties it all together, giving instructions on what to do if something doesn’t add up. Read my article on DMARC →
When these aren’t set up properly, you’re asking mailbox providers to take you on trust. Spoiler: they don’t. Your emails are far more likely to hit spam, or not be delivered at all.

That’s why every campaign I run is built on a domain with these records set up and tested. It’s the unglamorous stuff that makes the glamorous stuff — replies, meetings, new business — actually happen.

Getting You the Right Prospects

Not all lists are created equal. If you’ve ever bought a database before, you’ll know it often feels like someone’s just scraped the internet and thrown it into a spreadsheet.

That’s not how I work. Before a campaign starts, I spend time with you to pin down exactly what sort of prospects you’re looking for. That might be businesses within a drivable distance from your office, or it could be a specific sector where you’re happy to work with anyone across the UK.

Once we’ve nailed that down, I run targeted searches, cross check the results and build a clean list that actually fits your market. It’s not just any old data. It’s data chosen for you.

The result is fewer wasted emails, more replies from the right people and a campaign that feels like it was built with care — because it was.

Keeping It GDPR Friendly and Ethical

Cold outreach only works if it is done properly. That means following GDPR and treating people with respect.

I only ever use data that has a legitimate interest basis. In simple terms, that means the people I contact are ones you could genuinely help and there is a clear business reason to get in touch. I do not buy dodgy lists and I do not scrape random contacts from the internet.

Every campaign is built with GDPR in mind. I make sure:

Only relevant prospects are included
Opt-outs are handled straight away
No sensitive data is stored or shared unnecessarily

It is not about tricking anyone or bending the rules. It is about reaching out in a way that is fair, legal and makes you look like a business worth talking to.

BIMI email certification, B2B data cleaning and email marketing that reaches the right inboxes.