Cold email marketing
Traditional marketing hits 90% of people who will never be your customer. With my email marketing service, we target B2B businesses that we already know are your ideal prospects.
Ethical Email Marketing
Here's just a snapshot of the types of companies and people you want to reach out to. Whether you are looking to reach new prospects cold or stay front-of-mind with warm contacts, email marketing can grow your business.
Warm email marketing
If you've had previous contact with prospects, keeping in regular touch is a huge area of potential. When people are looking to buy, they cycle through hot and cold phases. Warm email marketing makes sure you're front-of-mind when that moment arrives — and not your competitors.
Warm email marketing can be provided to both B2B and B2C prospects.
What's included
Data Cleansing
I use a mix of AI and human review to thoroughly research each company before reaching out, avoiding common mistakes like incorrect company name formatting.
Domain Protection
First I get you a new domain name close to yours. This means that if servers start to pick it up as spam, we can switch without affecting your main domain or non-marketing emails.
Buyer Persona
While warm-up is being carried out, I'll spend time with you to work out your ideal client. With over 40 contact filter options — seniority, location, company size and more — this tells us exactly who to target.
A/B Testing
Open rates, reply rates and interested rates are all measured with a goal of continually improving them through tests on new subject lines and content.
Unique Content
Code is added to each email so that depending on the hour, day and location of the contact, most emails will be different. This improves metrics while keeping A/B testing consistent.
Conflict Prevention
To prevent reaching out to people you don't want contacted, I'll ask for a do-not-contact list — existing clients, opted-out contacts and competitors who may show up in searches.
Authenticated Domains
I set up and manage DKIM, DMARC and SPF records to improve email deliverability and protect your domain reputation.
Performance Tracking And Regular Reports
During our catch-up meetings, I'll share delivery stats and go through replies marked as interested so we can keep an eye on performance.
Compliant With GDPR
I will only ever target people within businesses that have a legitimate interest in what you do. This way, we stay compliant and within the law.
Warm Up
Over a number of weeks, we warm up the new email address with individually written emails going back and forth, with more being sent each day until we're up to capacity.
Redirection
People sometimes visit the domain an email came from. If they do, they'll be directed straight to your website.
The Process
To get started, I'll need two things from you: a DNC list (every person or company to avoid, including existing clients and anyone who has previously opted out) and your ICP — the sort of audience you'd like to go after.
Step 1
Onboarding Meeting
We'll go through everything together and align on goals.
Step 2
Purchase And Warm Up Of Domains
I purchase domains similar to yours, set up the email addresses and start warming them up. Separate domains are purchased to protect yours in case anything goes wrong, with multiple as a fallback. This takes a month.
Step 3
Finalise Email Copy And Target Audience
During the warm-up month, we double-check we're all happy with the emails and do a final confirmation of the target audience.
Step 4
Go Live
Emails start going out to live prospects. This is when the clock starts on payments.
Keeping it GDPR Friendly
Cold outreach only works if it is done properly. That means following GDPR and treating people with respect. I only ever use data that has a legitimate interest basis — the people I contact are ones you could genuinely help and there is a clear business reason to get in touch.
Every campaign is built with GDPR in mind. Opt-outs are handled straight away and no sensitive data is stored or shared unnecessarily.
Read my GDPR approachReady To Get Growing?
Start a campaign today and find out how email marketing can grow your business.