BIMI
Brand Indicators for Message Identification
The standard that lets your logo appear beside your emails, working on top of the SPF, DKIM and DMARC you should already have.
BIMI certification
Your logo, sitting next to every email you send.
BIMI certification, done for you start to finish. The DNS, the DMARC enforcement, the very particular SVG, the certificate paperwork. You send me a logo and answer about four questions.
Jargon, defused
BIMI, VMC, CMC, in plain English
Three acronyms that all do slightly different jobs, explained without anyone pretending it is more complicated than it is.
VMC
Verified Mark Certificate
A certificate confirming the logo is yours and trademarked. This is the one that triggers the blue tick in Gmail.
CMC
Common Mark Certificate
The alternative for businesses without a registered trademark. Quicker, cheaper, and increasingly well supported.
Included
What you are actually paying for
Most businesses stall at step two and never get the logo. The whole point of this service is that you do not have to care where the sticking point is.
✓
Full BIMI setup
Every DNS record published and checked so your domain is BIMI ready.
✓
DMARC alignment and enforcement
Essential, and the step most businesses get stuck on. Done safely, without breaking your existing mail.
✓
Logo formatted to spec
BIMI wants a very particular flavour of SVG. Even an existing SVG usually needs work.
✓
The certificate itself
VMC or CMC. I deal with the certificate authority and the paperwork on your behalf.
✓
Testing and inbox checks
Confirmed displaying properly in real inboxes before anyone calls it finished.
✓
Ongoing support
Change host, domain or email provider later and I will keep it all working.
Process
Seven steps, and six of them are mine
01
Quick chat
Your domain, your email setup, your logo.
02
Logo formatting
Prepared in the exact SVG format required.
03
DMARC alignment
SPF, DKIM and DMARC brought up to enforcement safely.
04
Records added
The BIMI DNS records created and published.
05
Certificate
I liaise with the authority and handle the forms.
06
Final checks
Tested until the logo actually appears.
07
Support
Kept working when your setup changes.
FAQs
Questions people ask
Do I need a trademark?
For a full VMC, usually yes. Common Mark Certificates exist for businesses without one and work in a growing number of inboxes. I will tell you which route makes sense on the call.
Will everyone see my logo?
It appears in inboxes that support BIMI. Apple Mail and Yahoo already do, and adoption keeps growing. Gmail shows it with a VMC, which is also what triggers the blue tick.
How long does it take?
Most of the work is mine and happens in the background. The certificate authority sets the pace on the paperwork, so allow a few weeks end to end.
Next step
Send me your logo
Billed annually, all inclusive. Certificate, full BIMI setup, logo formatting, DMARC alignment and testing. No hidden extras and no surprise renewal admin fee eighteen months later.