Cold email + telesales

The email lands. Then somebody rings.

For clients chasing aggressive growth. I run the outreach, a partner telesales firm follows up by phone, and between us that is thirty years of doing this. Most of your competitors are doing one or the other, badly.

Why it works

Two channels, one brief

Warm calls, not cold ones

By the time the phone rings, your name has been in front of them twice. Conversion on a warm call is a different sport entirely.

One brief, two channels

Same list, same message, same person coordinating. Nothing gets lost in a handover between two suppliers.

Thirty years combined

My email side and their phone side, both of us having done this long enough to know which industries it will not work in.

Timeline

What happens, roughly week by week

Some of this happens in parallel and some weeks are quiet, so the shape moves to suit the job. The one thing that sets the pace is domain warming, which cannot be hurried.

Week 1SetupA separate sending domain is registered, authenticated and started on its warm-up. Nothing goes out yet.
Week 2DataThe list is built: targeted searches, cross-checked, then every company name read by a human.
Week 3DataCleaned and screened against CTPS. This takes time, and it is not a step worth rushing.
Week 2 to 4CopyEmails written and approved by you, call script agreed with the telesales team. Drafted early, then left alone until launch.
End of week 4LaunchDomain warm, list screened, copy signed off. Everything is in place and we go.
Week 5EmailFirst send goes out. Replies come straight to you, not into a shared inbox nobody watches.
Week 6PhoneThe telesales team call the openers and clickers, who now recognise your name. Meetings go into your diary with notes.
Then repeatCycleSend, call, send, call. The list is re-screened against CTPS every month, because it changes and so does the law about ignoring it.

Honestly

This one is not for everybody

It needs a sales process that can absorb the meetings it generates. There is no point filling a diary that nobody has time to work through, and a warm lead that waits a fortnight for a callback is a cold one again.

If you are not ready for that, start with email on its own and add the phone later. I would rather tell you that now than three months in.

Next step

Twenty minutes to find out

Tell me what your sales process looks like and I will tell you honestly whether adding the phone is worth it, or whether email alone would do the job.