BIMI email certification

Fully managed — your brand logo in supported inboxes.

Your official company logo next to every email you send. Done-for-you, start to finish, no technical knowledge required.

If you want your emails to stand out in a crowded inbox and instantly look more trustworthy, this service does exactly that. I take care of the whole process for you, from the groundwork to the final certificate. No faff, no jargon, and no wrestling with DNS records or SVGs.

With this in place, your emails show your official company logo right next to your messages in supported inboxes. It gives you more credibility, improves recognition, and sends a clear signal that you're the real deal.

What is VMC, CMC and BIMI?

BIMI

Brand Indicators for Message Identification. A standard that lets your official logo appear next to your emails in supported inboxes, working alongside your existing SPF, DKIM and DMARC authentication.

VMC (Verified Mark Certificate)

A digital certificate issued by an approved authority confirming your logo is officially yours and trademarked. Allows your full brand logo to appear in inbox previews — like a verified badge for your emails.

CMC (Common Mark Certificate)

Similar to a VMC but designed for businesses without a registered trademark. Quicker and cheaper to issue, making it ideal for smaller businesses.

In short

BIMI is the framework that displays your logo. VMC is the top-level certificate for trademarked logos. CMC is the alternative for non-trademarked logos. All three work together to make your emails look trustworthy and instantly recognisable.

What this service actually includes

Full BIMI setup

All required DNS records set up so your domain is ready for BIMI. Most businesses get stuck here. You won't have to.

DMARC alignment and enforcement

Essential for BIMI to work. I make sure your domain is fully aligned and passes enforcement safely.

Logo formatting in the correct SVG format

BIMI needs a very specific type of logo. I handle the formatting, exporting and compliance — even if you already have an SVG, certain code will need adding or changing.

Verified or Common Mark Certificate (VMC or CMC)

The official certificate you need for your logo to be displayed. I work directly with the certificate provider on your behalf.

Testing, verification and inbox checks

Everything tested and confirmed to be displaying correctly before you go live.

Ongoing support

If anything changes with your domain or hosting in future, I'll help get it all back on track.

Pricing

£135 / month + VAT

Billed annually. All-inclusive.

Your Verified Mark Certificate, full BIMI setup, logo formatting, DMARC alignment and all testing are included. Everything handled start to finish.

No hidden extras. No surprises. Just a clean, all-in annual package.

Get started

Who this is for

Businesses that care about credibility and trust in the inbox

Anyone sending email outreach, marketing or client communications

Companies that want a competitive edge most rivals won't have

Teams who prefer to have everything handled without learning the technical side

Why this makes your emails more trustworthy

BIMI and VMC work together to prove that you own your domain, your emails are authenticated, your logo is trademarked or officially verified, and you're not spoofing or pretending to be someone else.

Inbox providers love this because it reduces phishing and improves security. As a result, your emails look more authoritative, and you often see higher open rates because your brand becomes instantly recognisable at a glance. It's like having a blue tick sitting next to every email you send.

How it works — step by step

  1. Quick chat — You tell me your domain, your email setup and send over your logo.
  2. Logo formatting — I prepare your logo in the exact SVG format required.
  3. DMARC alignment — I sort your SPF, DKIM and DMARC so everything passes enforcement safely.
  4. BIMI records added — I create and publish the right DNS records so your domain is BIMI-ready.
  5. Certificate issued — I liaise with the certificate provider and handle the paperwork.
  6. Final checks — Everything tested and confirmed when the logo starts appearing in inbox previews.
  7. Ongoing support — If you ever switch hosts, domains or email systems, I'll help keep everything working.

Me vs DIY vs buying direct from a certificate authority

Feature DIY Buying direct James' service
BIMI DNS setup Can be confusing Not included Included
DMARC alignment Requires technical know-how Not included Included
Logo formatting Needs specialist SVG work Not included Included
Certificate ordering You handle everything You handle everything I manage the full process
Troubleshooting You're on your own Minimal Full ongoing support
Time needed Several hours or days Several hours Just a few minutes of your time

FAQs

Do I need a trademark for my logo?

In most cases, yes for a full VMC, but there are newer options like Common Mark Certificates that can help if you don't have one. I'll explain the options during our chat.

Will my logo show for everyone?

It shows in inboxes that support BIMI. Apple Mail, Yahoo and others already support it, and adoption is growing. Gmail shows it only with a VMC — this is also what triggers the blue tick.

Does this improve deliverability?

It contributes to trust signals, which can help. But the main benefit is credibility and visibility in the inbox.

How long does it take?

Usually a couple of weeks depending on how quickly the certificate authority processes things.

Is the annual fee all-inclusive?

Yes. It covers the certificate, my time, updates, fixes and ongoing support. Future domain changes aren't included as these often require a fresh setup — I'm happy to quote separately for that.

What if I change email provider later?

Just let me know and I'll make the necessary adjustments.